Hi, I'm David Raitt.
I create clear copy and engaging content for passionate businesses to tell your story, attract more customers, and grow your business.
🇨🇦 Proudly Canadian 🇨🇦
On this page you'll find information on my work process, qualifications, and how you can get started working with me.
Consider working with me if you…
- …have great products or services you believe in, but don’t have the time, skills, or resources to tell the world about them. With great Content Marketing, new clients will choose your business over the competition.
- …need content and strategy. A cheap copywriter like you’ll find on Fiverr can deliver a well-written piece, but that’s it. They won’t help you identify your business needs. I’ll help you relate your Content Marketing back to revenues and costs, so you’ll get bigger returns on your investment.
- …want to get better at marketing, not just sell more stuff. I’ll give you a clear road map for your Content Marketing strategy. You’ll be confident knowing what to do and when to do it.
Any copywriter can call themselves “conscientious” and “detail-oriented”. But these are more than just marketing fluff — they’re the values I live by. PRINCIPLED PERFORMANCE is all about:
- TRUST: I avoid sales pressure and work to understand if I can help you first before proposing solutions.
- Tested, proven methods: By using solid marketing principles, I lower your risk, maximize your success, and can quickly respond to problems with a prepared strategy.
- Clear communication: You will always know the next steps and timelines. I work hard to eliminate surprises.
- Client education: I take time to explain my methods. You’ll be confident in the details, no matter your level of technical or marketing knowledge.
- Meticulous editing: I thoroughly check all copy for spelling, grammar, and factual errors. This saves you time and energy.
- Loyal service: I care about your success and value long-term relationships over short-term gain. More than a virtual employee, you’ll gain a true marketing partner.
PRINCIPLED PERFORMANCE is your assurance of quality service and collaboration.
Support for BIPOC & LGBTQ2S+ Business Owners
If you’re an owner of a marginalized business, I’ll volunteer my time to help connect you with marketing resources to grow your business. It’s my commitment to listening and elevating the whole community. Read my full pledge here.
How to Get Started
- Complete the short application form to tell me about your business and goals.
- Book your free, no-obligation 20-minute assessment using my online scheduler.
- On the call, I’ll ask questions to learn about your business, needs, and goals. I will sell nothing to you on this call.
- If we agree there’s a fit, you decide what to do next:
- Book an in-depth Strategy Consultation to build out a complete business growth plan; or
- For smaller projects, I can suggest a simple plan to create the biggest impact right now.
- If you want help with your plan, we’ll discuss implementation and your investment.
Marketing is an investment in your business. My goal is to deliver value for that investment. I search for quick wins that pay for my services as soon as possible.
Every project has unique needs and goals. Please schedule a free, no-obligation assessment so we can thoughtfully discuss how I might deliver maximum value within your budget. My pricing is open, honest, and respectful of the people I serve.
Every new client starts with a fixed fee project, so you can try out my services. After the first 90 days, we can explore a continuing retainer.
Client Success Stories
I’m pleased to celebrate successful client collaborations. Book a Free Chat with me today to begin your success story!
There’s no better education than my 20+ years of copy & content writing for business. But I regularly top up my knowledge of the latest trends and best practices through certification with industry-leading marketing associations. If you’re a fan of these organizations, you can be sure we speak the same language.
Digital Marketer Certifications
Click any logo below for more information.
In the past, I’ve also:
- been a LinkedSelling Certified Consultant specializing in LinkedIn Networking campaigns
- completed Google AdWords Professional certification
- completed Facebook Advertising training for Local & Service Businesses.
Not sure where to start?
Learn your options and begin your strategy.
Free, no-obligation 20-minute assessment.