The best Lead Magnets for your business
A list of the most effective types of Lead Magnets to attract more leads and clients to your professional services business.
Marketing Tips
Free Consultation vs. Lead Magnet: Which Should You Use?
Professional service providers often ask me why they should put work into creating a Lead Magnet, when they already offer a Free Consultation. Learn the drawbacks of relying on Free Consultations as an incentive to attract leads and clients.
The CORE SECRET to Getting More Clients
Your website MUST be optimized to capture leads. Learn about the single most effective way to get more interested visitors to identify themselves to you.
Why Selling Matters and How to Do It Well
Marketing is what brings people in the door. Selling is how they become clients. Learn more about why Selling is an essential part of your business, and get tips on how to Sell effectively.
3 Slightly-Techy Website Tweaks to Get More Business Leads
We’ve previously established that the main purpose of your website is to capture leads. Anything you can do to optimize it for this purpose is well worth the effort. Here are 3 website optimizations you should consider. Each of them is slightly technical. If modifying your website isn’t easy for you, and you don’t employ …