Online Marketing Blueprint for your Professional Services Practice

Special Offer for Professional Service Providers

 

Are You Working with the Clients Who Will Help You Build the Practice You Want?

Would You Like a Custom Online Marketing “Blueprint” that will Reliably Bring You Ideal New Appointments, Clients, Referral Sources And Business Opportunities…
…For Free?

 

Apply Now

 

David Raitt - Photo
From The Desk Of David Raitt

David Raitt & Associates
Client Acquisition & Lead Generation through Online Marketing
for Professional Service Providers
Canadian Solo & Small-Firm Law Practice is a particular specialty

 

 

Dear Friend,

 

Even if you’re a “busy” lawyer, accountant, dentist, or other type of Professional Service Provider, are you working with the kinds of clients who will help you build the practice you want?

When you’re first starting out, you may be happy to take on anyone who comes to you. Through diligence and hard work, you attract and take on more clients, build word-of-mouth, and soon you find yourself with a sustainable business.

But on the way to that point, sometimes things don’t work out according to plan.

You might now find yourself working in areas of practice that don’t challenge you. Or you’ve shifted from the ideal vision you had when you first hung out your shingle. Maybe you’ve developed new interests but don’t have the work to allow you to pursue them.

You may also be working with difficult clients who are excessively demanding or constantly “looking for a deal.” And your current referral sources may not be generating the kind of work that fulfills you.

Building Your Ideal Professional Practice requires Great Marketing

Look, we all know the basics of business: without Marketing to continuously attract new leads, appointments, and clients, your practice will eventually stagnate and fail.

If you’ve got enough work to keep you busy, it’s easy to fall into the trap of thinking you don’t need to focus on your Marketing.

But think about the work you ARE doing…

Has your dream career of independent business practice turned into a daily grind? Are you doing the work you really love, or just filing papers?

Is your business attracting the opportunities that will help you make a real difference?

The truth is this: Marketing isn’t just for hungry entrepreneurs desperate for work. Effective Marketing helps you build and maintain the type of business you WANT to run, the business you always DREAMED of running.

Attract Your IDEAL Clients

When your marketing creates a steady and reliable source of new leads, you finally gain flexibility.

You can choose the clients and business opportunities you want to pursue, without having to compromise your fees or “hard sell” anyone. And you can replace difficult or un-challenging clients with new business. You can begin to point your practice in new directions.

A great marketing campaign TARGETS these ideal clients. Not only does this bring you more leads with work you want to do, it differentiates you from your competition, making it easier to turn those leads into clients.

This is important even if you’re just starting to build your practice. It’s the fastest and most cost-efficient way to quickly attract your first clients.

And Online Marketing is one of the best ways to get in front of the exact type of potential clients and referral sources you’re looking for.

But there are two problems with Online Marketing…

First, most professional services markets (especially the legal market) are highly competitive. Done wrong, Online Marketing can be a massive drain on your finances.

Second, you can’t help but wonder…

Will It Really Work For Your Practice?

If you’re asking that question right now, it means you’re smart.

And I’ll tell you something most “marketing people” won’t:

There’s no such thing as a “one size fits all” marketing plan.

Here’s why: Your business really is different.

You have your own unique practice, your own unique market you’re going after, your own unique fee structure, and your own unique approach.

So anyone who blindly tells you “This is gonna work great!” without taking the time to really understand exactly how your business works is either just trying to make a sale or incredibly naive.

And that’s why I’m going to review your practice and give you a custom marketing “Blueprint” — FREE.

Here’s Why I’m Doing This

It’s simple.

I know that a certain percentage of people I do this for will want me to implement this plan for them.

But rather than try to convince you of how great that would be, I prefer to demonstrate that I can help you by …actually helping you.

For free.

Here’s How We’ll Do It

I will personally review your practice, your ideal client profile, and your current marketing process (or your plans for future marketing).

Next, I’ll work with you to determine your business goals, where you are now, and where you want to get to.

After that it’s time to get to work.

Based on what you tell me…

I’ll Give You A Custom “Blueprint” For An Online Marketing Campaign Specifically For Your Business — FREE.

And I believe that once I do this for you, one of these two things will happen:

The first possibility is you love the blueprint, you immediately see the power and the potential it has for your business, and you decide you want to build the system yourself.

If that’s the case, great! I’ll wish you the best of luck and encourage you to keep in touch in case you have any questions along the way.

The second possibility is you love the blueprint and you’ll want me to actually build out the campaign for you.

And if that’s the case, we’ll get to work immediately.

Here’s What Happens When We Decide To Work Together

I’ll build your custom marketing campaign using the tools and strategies we decide work best for your business goals. (More on this below.)

You’ll get input on every step of the process so you can be sure the marketing reflects your unique practice.

And by the way, I really do this for you. I don’t just tell you how to do it or bog you down with “info”.

Here Are Just Some Of The Online Marketing Options You Can Choose From…

There are dozens if not hundreds of ways to get in front of your ideal prospects using Online Marketing. I have found that the methods listed below are the most effective starting points for Professional Service Providers. Each works best for different types of practice and client contact. (That’s why it’s so important for any marketing professional to take the time to understand your business.)

And when we talk, I’ll explain exactly when and why you should select a method, based on how your practice is currently set up.

Google Pay-Per-Click Advertising

Set up your ads on Google so that they appear at the exact moment when people are searching for YOUR SERVICE. You only pay for these ads if someone clicks on them, meaning you get a guaranteed visit to your website for your money. Very effective for “Business-to-Consumer” (B2C) services like Tax Preparation, Immigration/Family/Estates/Criminal Law, or Financial Planning Consulting, but it can also work well for “Business-to-Business” (B2B) practice as well. (Business Owners search Google just like consumers do.)

Facebook Advertising

Place your ads in the Facebook News Feeds of your target market using highly-specific demographic targeting tools. Using Remarketing you can also advertise directly to existing contacts and anyone who has recently visited your website, even if they haven’t given you their contact information. Extremely effective for all Local Businesses and B2C services where an educational component might be involved – you can use longer posts and/or video in your ads, along with other types of content.

LinkedIn Lead Generation

Use your LinkedIn Profile to connect with hundreds of highly-targeted business owners and decision-makers, then build relationships through consistent, “non-pushy” messaging that results in appointments, referrals and other business opportunities. Extremely effective for B2B practice. (Just be advised, this is a slower method – it can take 2-3 months to “ramp up” and produce consistent results.) LinkedIn also provides opportunities for paid advertising (similar to Facebook), social media marketing, and establishing authority and thought leadership.

These Three “Basic” Methods Are Just The Beginning!

Remember when I told you there’s no such thing as a “one size fits all” marketing plan?

Well, there’s not.

That’s why there’s no way I’d just set up some ads or messages for you and then send you on your way.

I also monitor the campaign for you for the first 30 days to MAKE SURE it’s working. (And for a LinkedIn Lead Generation campaign, you’ve got my services for the first 3 months.)

When we work together, I’m literally doing 99% of the “heavy lifting” for you.

I’m a data-driven kind of guy. The reason why I love Online Marketing is that everything can be tracked and measured, even down to the penny for advertising costs.

This data may not mean much to you, but through it I continually find ways to boost the performance of your campaigns, lower your advertising costs, or both!

So, if you want, you can continue to keep me on board, managing and optimizing your online campaigns, for a simple and predictable monthly fee.

And depending on your budget and how you want to run the campaign, I can simply “mind the store” for you, or you can hire me as your go-to marketing partner, in which case I’ll continue to build out the campaign, adding new features and content, testing new ad copy or website landing pages, automated follow-up and lots of other goodies.

Either way, I’m devoted one one thing:

Getting you results.

Plus, you get complete access to me, not some gatekeeper or barely-trained underling blindly following a playbook.

If you have a tech question, you talk to me.

If you want feedback on a campaign, you talk to me.

If you want to create something new, you talk to me.

If you want to troubleshoot something, you talk to me.

It’s Like Hiring Me As An Employee Without Having To Pay The Six-Figure Salary And Overhead!

This way, you can rest easy knowing I’ve got your back every step of the way.

Oh, and in case you’re wondering…

Here’s How Much It Costs If You Decide You Want Me To Implement Your Free Blueprint For You

In the event we decide to work together after your initial free consultation, I’ll immediately start building your campaign. You’ll be able to review my work at every stage, and where advertising costs are involved you’ll keep total control over your budget at all times.

First, there are my top-level, premium services. If you’ve been around the block with Online Marketing and know exactly what you want, then this is the best way to go.

The total cost for setting up a campaign on Google or Facebook — including researching your business and competitors, installing tracking software, building high-converting web pages, writing copy, creating ads, and monitoring for an initial period — is just $1,700.

For LinkedIn, setting up a full-scale lead generation campaign — including creating and running a special Group to establish credibility and thought leadership in your industry, and attract even more prospects — is only $2,450.

Yes, those are great prices.

I’m flexible, too. All of my services are modular. If there are elements you decide you can do without, I’ll remove them and your setup cost will drop. You can get a very basic campaign running on Google AdWords — nearly immediately — for as low as $297.

And, once the campaign is running, if you want to keep it running at top efficiency without any extra work, the monthly fee starts at $297 for basic optimization of one campaign, or $497 for complete management of your campaigns on one advertising platform. (It’s only more if you have a gigantic account with monthly ad spends over $5000, because those require more work. But the only reason you’d be spending that much is because everything is working great and you’re seeing the value. So your goals and mine are aligned — we both want you to get incredible results!)

If you want to go the full marketing-partner route, I’ll build, run and manage ALL your online campaigns starting at $950/month. (Could you hire a marketing employee for less than $20,000 a year and get this level of service? I don’t think so.)

I deliberately keep my services very, very affordable because I know that once you have a dependable source of new leads and clients, when you see everything I do, you’ll be a customer for life.

(The majority of my business comes from repeat customers.)

Anyway – as you can imagine, there is a HUGE DEMAND for this type of service, and at the great price I just mentioned, I’ll hit my capacity very quickly.

So if you’re interested…

Here’s What To Do Next

First, let me give you a “taste” of what it’s like to work together… for free.

And if you like that, then we can talk about whether you might want to become a client.

The way it works is simple.

If you want to start RIGHT NOW, click here.

You’ll fill out a short application questionnaire that helps me prepare to help you when we talk.

Don’t worry, it’s nothing intrusive or complex.

Just a little info on your current business challenges and marketing goals.

This info helps me start working on blueprint ideas before we talk so as soon as we’re on the phone, we can hit the ground running and make progress immediately.

Here’s What Happens During The Blueprint Session!

There are two things I do on the call:

First, I shut up and listen.

I find out exactly how your business works (or how you want it to work).

What area you practice in, the services you’re selling (or plan to sell), your fee structure, and everything else you want to tell me.

Then I find out what you want to do.

What your practice goals are, who you want to work with, how many leads you want to generate each month, what you want your average client value to be worth from the get-go, and so forth.

Basically, I’m getting a snapshot of where you are and where you want to be.

Next I start to build the plan to get you there.

And that’s where the Blueprint process comes in.

I’ll “prescribe” a marketing process and map it out for you… based on your current business model and your goals.

This is very, very important.

Like I’ve said a few times already — there’s no such thing as a “one size fits all” marketing plan, and anyone who tells you otherwise is delusional.

That’s why I create a custom blueprint based on your specific business model and sales process… and based on your specific goals.

Next: Using Your Free Blueprint

There are two ways you can use the free plan I give you.

First, you can build the campaign(s) yourself or hire someone else to do it. If that’s your decision, I’m happy I could help and I’ll wish you the best of luck.

Your other choice is to have me build it for you.

If that’s your decision, I’ll create the campaign(s) to fit your needs and budget, and keep an eye on it for an initial period to make sure it works. Depending on how you want to proceed, this will cost between $297 and $2,450.

But whatever you decide, please know there will be no pressure to become a client.

My entire focus is to give you the best custom marketing plan, for free, and let that experience speak for itself.

Here’s The “Catch” You’ve Been Looking For

It’s simple.

I can’t talk to just anyone.

To be honest, I don’t want to work with anybody I can’t deliver great results for. I’m sure you feel the same way.

In order for me to invest time and energy into providing you with a custom marketing plan, you need to meet some strict (but reasonable) criteria.

Here they are:

1. You must be well-respected in your field of practice.

Everything we do together will not only be bringing you more leads and business opportunities, but we’ll be doing it in a way that builds MASSIVE goodwill in your market.

In order for us to do that, you need to have your act together. I only want to work with professional service providers who genuinely want to help their clients and make a difference in the world. Not opportunists.

In other words, you need to be legit.

2. You must be willing to advertise.

Not every campaign requires it, but paid advertising is often the most effective and efficient way to target and attract people to most businesses. It’s also the fastest way to collect data that will improve your results or reveal significant problems.

For paid traffic campaigns, I usually recommend you start with a budget between $10-30/day to quickly generate some test data. (Over the course of a month, running ads Monday to Friday, this is about $650 at the high end.) Once we get data to guide our decisions, you can consider scaling up or down.

This is another reason why I keep my prices low – to help you be able to run a sizable “test” budget for your campaigns. If you’re new to pay-per-click advertising, I’ll always recommend a lower-cost setup service so you can afford a larger budget for your test.

You will maintain control over your budget at all times, and I use strict controls to prevent overspending.

3. You must be able to make time to review results.

Beyond your approval of the initial campaign setup, online marketing campaigns require regular review and optimization to maintain effectiveness and eliminate wasted costs.

As your marketing partner, I make most of these decisions for you, in your best interest. But there are times when you’ll need to approve campaign modifications or content posted on your behalf.

We’re all “busy.” But if you’re “TOO busy” to keep up with your marketing, you risk losing money with no leads to show for it.

No one wants that to happen.

When I communicate with you, I clearly spell out any action items requiring your attention. These will be as simple as I can make them, but they may need to be done quickly, otherwise you could miss out on time-limited opportunities.

I just want to make sure you’re aware of this up front.

And that’s it!

So as long as you’re legitimate, have the ability and desire to advertise, and are committed to making it work, I’m delighted to help you… for free.

And if you get value out of the help I provide and want to become a client, that’s great.

But whatever you decide, please know there will be no pressure to become a client.

My entire focus is to give you the best custom marketing plan, for free, and let that experience speak for itself.

If you want to become a client after that, great. And if not, no pressure.

I prefer the “let the results speak for themselves” approach to business.

Ready to get started?

HERE’S WHAT TO DO NEXT

Click the “Apply Now” button below to get started right away. You’ll fill out a brief application form and provide any additional information that you want me to know in advance, which will make our session much more efficient.

HERE’S WHAT HAPPENS AFTER THAT

First, I personally review your answers on the application.

If it doesn’t look like I can help you, I won’t waste your time by doing a blueprinting session. I’ll inform you promptly and send you some free materials you can use right away.

And assuming I do think I can help you, I’ll contact you to book a session that fits your schedule.

Thanks for taking the time to read this and I look forward to speaking with you soon.

 

Sincerely,
David Raitt

 

P.S. This offer is VERY limited due to the amount of time and resources it takes to provide these blueprinting sessions.

If you want to get started, do this ASAP.

Click the “Apply Now” button below to get started right away. You’ll fill out a brief application form and provide any additional information that you want me to know in advance, which will make our session much more efficient.

 

Apply Now

 

Questions?

If you’re still on the fence about whether to go ahead with this, I’m happy to answer your questions. Send an email to marketing@davidraitt.com or book a Quick Chat with me right now.

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